When planning something within a short time frame, creativity can help to increase the awareness. A week before the event, we still did not have the amount of participants, which we wanted, so we walked our dog across the university campus.
“This is the best marketing I have ever seen” – University Bremen employee
While it did not increase the number of participants, we got a lot of positive feedback and have therefore found a good way, which we will use again next time – with more preparation (AKA a sturdier and/or larger “billboard”).
So watch out for a cute dog with a mission 😀